The Secret To Getting Search Engine Traffic

It’s been 6 months since you started your site. You look at your analytics program and your search engine traffic has plateaued in the last 2 months. You can’t seem to grow your search engine traffic anymore.

You’ve submitted to all the quality directories you can think of. You’ve exchanged links with relevant sites. You’ve written articles for article directories. Link building has become tedious even boring. It seems like no one wants to link to you.


What’s your next move? What can you do to get more search engine traffic?

Rand Fishkin wrote an article that has been very helpful for me. He says the secret to getting more search engine traffic is to produce content that appeals to the link-savvy audience in your niche. He called this audience the Linkerati.


The Tale Of Two Audiences
To have long-term SEO success, you need to write for two audiences. Many online business people understand the importance of writing for your prospective customer audience. This audience makes up most of your visitors. However, the bulk of this audience doesn’t give out links. Most of the customer base don’t have websites and blogs where they can link to your site.

Herein lies the problem. SEO is 90% about building quality links. And who controls the links? The Linkerati. They are a much smaller group compared to the customer base, but they control most of the links. Check out this graphic I found on SEO Moz.



If you don’t write for the Linkerati, your link building efforts will be much harder. You’ll be building links one by one. You’ll have to break your budget with paid links. Instead, you should target the Linkerati by producing content they would like and then marketing it to them.

By writing with them in mind, you’ll have a steady stream of inbound links. The Linkerati will become repeat visitors because they like your content. And they will link to you as long as you continue producing content that appeals to them.

What kind of content does the Linkerati like?

Visit their sites and see what they’re linking to. Then, produce similar content and promote it to them.